Following up on the advertising toolbox^[1], you also need to let the media (oh if only there was a site about web 2.0 and social networking where you could get covered…) know about your new venture. We’ve gathered 20+ sites that will help you with getting your press release out in the world for free.

And don’t forget to check out our post where you can suggest future toolbox topics^[2]!

24-7PressRelease.com^[3] – Free release distribution with ad-support

1888PressRelease.com^[4] – Free distribution, paid services gives you better placement and permanent archiving.

ClickPress.com^[5] – Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.

EcommWire.com^[6] – Focuses on ecommerece and requires you include an image, 3 keywords and links.

Express-Press-Release.com^[7] – Free distribution company with offices in 12 states.

Free-Press-Release.com^[8] – Easy press release distribution for free, more features for paid accounts.

Free-Press-Release-Center.info^[9] – Distributes your release, offers a web page with one keyword link to your site. Pro upgrade will give you three links, permanent archiving and more.

I-Newswire.com^[10] – Allows for free distribution to sites and search engines, premium membership differs only slightly in adding in graphics.

NewswireToday.com^[11] – All the usual free distribution tools, premium service includes logo, product picture and more.

PR.com^[12] – Not only will they distribute your press releases, but you can also set up a full company profile.

PR9.net^[13] – Ad supported press distribution site.

PR-Inside.com^[14] – European-based free press release distribution site.

PRBuzz.com^[15] – Completely free distribution to search engines, news sites, and blogs.

PRCompass.com^[16] – Distribute your press release with a free or paid version, others can vote it up ala Digg style.

PRUrgent.com^[17] – Not only distributes your release, but attempts to teach you how to write one, and even offers downloadbale samples for you to work with.