60 free press release sites tested – a detailed review

  1. Do journalists and bloggers actually use the press releases on free sites for news?
  2. Would the release appear on Google News?
  3. Would the release appear in a Google web search?
  4. How easy to use are free release sites?
  5. What help (if any) are free press release sites for link building?
  6. Could we use the sites to help ‘own’ the search results for a targeted phrase?

About half of the sites got our press releases into Google web search


How we carried out the review

Firstly, we located all the free active PR distribution sites that we could find and then issued a series of press releases on each site. To make this a realistic test we used ‘real’ press releases containing news about our PR agency or client news. In total, we issued four releases using the sites (two releases about clients and two about Vitis PR). Each time we issued a release, we reviewed the results, only including the sites that we felt performed well in subsequent tests. The table below shows how many releases were issued in each ’round’:

1 2 3 4 5 6 7 8 9 10 11

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