60 free press release sites tested – a detailed review

BTW, if you own or manage one of the sites we reviewed and think we’ve missed something, drop us a line and we’ll add your feedback or make sure we look out for it next time we run the review.

Best free press release site for Google News

Online PR News got three of our four releases on Google News. PR Fire only got one release onto Google News while Open PR got two of them there.

Best free press release site for appearing in Google web searches

Appearing in web searches may be valuable as a way of trying to put your news in front of people searching for your target phrases – though it is unlikely this will be effective where the target phrases are more than moderately competitive.

Of the three releases that PR Fire accepted, all three appeared on page one of Google search results for the phrases we searched on. For the runners up, at least one of the releases on those sites appeared on page one. Note: News Wire Today appears to be a copy of PR Zoom, but on a different domain name.

Best free press release site for building links

Given that none of the releases was picked up by any site that might be considered to be the source of a valuable link, it seems that there is little value in using these services for link building. However, some of the sites do provide links and a few allow you to tailor the anchor text. (If you’re not familiar with ‘dofollow’ or ‘nofollow’ links, a good rule of thumb is that the ‘dofollow’ or ‘followed’ links are the kind that usually give some SEO benefit and ‘nofollow’ links generally don’t.) Most sites either didn’t give a link or gave a ‘nofollow’ link.

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