A press release distribution is a structure that allows for small businesses to effectively send and circulate their press release to a large and interested audience, in the easiest and most affordable means possible. The press release distribution service connects businesses with targeted audiences, through the use of various social media platforms, news outlets, broadcasters, journalists, bloggers, small and large scale influencers, and so on. In short, a press release distribution lets businesses reach a large number of their target audience/customers, through a wide number of outlets.

This is how it works: a company employs a PR agency, and this PR agency chooses a reliable Press release service that will effectively communicate the brand of their client. This PR agency then makes a press release (if they can engage the services of professional writers) and they send out this release to different journalists, news outlets, social media, and online/printed media.

It is not unheard of for businesses to employ the help of professional writers to pass across their messages to the target audience, but in the absence of this, some press release distribution services also offer the option of professional press release writing services (like proofreading, editing, and writing), as well as multimedia inclusions, audience targeting, etc., and all for an affordable price; although prices vary from one press release company to another.

A good press release service is one who is able to influence the targeted audience with their opinion on a particular brand. If you are unable to influence and convince/sway the audience with your own stance on a particular subject matter, then you are not a good press release service. The press release service must be able to effectively convince the media, social network, and journalists, to buy into the idea of the brand.

The idea of the press release is one that will always do any small business well. It doesn’t matter what line of business you are into, the minute you become published or featured in most of the respectable media forums in the country, it boosts the ranking of your business. Small businesses and startups will find it easier to gain customers and grow because they became featured in newspapers, social media networks, online forums, blogs, and so on. Whether you are planning to launch a new item or start a new line of career, getting featured by a good press release will shoot you to the notice of people, boost your business, create more solid brand awareness for you and your business and increase the SEO ranking of the business.