Paid & Free Press Release Submission Sites (for 2021) | Publicize

Here’s a blog post[9] we wrote about this subject, which explains the history and the current state of play in way more detail.

What is a press release?

A press release is a document that communicates your startup announcements to journalists in an effective way. 

Press releases have formulaic structures that are designed to get a company’s message across as clearly as possible. 

We know, writing press releases can be tricky. 

Yet, writing press releases is a valuable art that can propel your startup into the spotlight of industry influencers and journalists.

Where do I submit a press release?

While you’ve no doubt landed on this page as your looking for press release submission sites, it’s important to fully understand the context and process here. There are, broadly speaking, two main routes for sending out a press release:

  • Send a press release directly to journalists, in the hope they’ll write it up into an article. Our Ultimate Startup Press Release Guide[10] provides a step by step guide on how to do this.
  • Publish a press release onto press release submission sites. This is what this guide focuses on.

Moreover, as the news industry has changed so much over the last decade or so, these press release platforms have also evolved in order to stay relevant. 

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