Breaking news

This is the most common type of press release. News outlets always want to be the first to cover a breaking story. From COVID updates to cryptocurrency, there’s breadth in what news outlets will cover, but it’s the hook in your story that will get your press release noticed. These press releases can be one- or two-page documents that share the latest news with the public. 

Product launches 

Getting news of your product launch published gets the word out and drives sales for new offerings. A news release like this highlights your product’s pricing, availability, specs, and other useful information for customers. 

Mergers and acquisitions

If your company is undergoing an organizational change remarkable enough to write a press release, you can use it to inform stakeholders about the company’s potential growth. When announcing a merger or acquisition, include details about the organizations involved, quotes from leadership, and information about the merger or acquisition. 

Product updates

Got a big product update in the works? Let the world know by writing a press release. This is similar to a product launch release. The main difference is that with product updates, you’ll want to focus on the changes made, why you made them, and how they affect the end user. 

Events

Event press releases can give reporters something timely and relevant to publish. They are also a great way to promote your event and get more attendees. When writing a press release for events, make sure to clearly explain the details. Use bullet points or a list to highlight the who, what, when, and where for readers to easily comprehend. 

New partnerships 

If you team up with another company or non-profit, it could be newsworthy. A press release announcing partnerships can be a smart marketing tool for both companies. 

If you want to successfully execute this type of press release, make sure to:

• Write an overview of each company
• Explain why the partnership was created
• Include who is benefiting from the partnership
• Add any extra details for current and future partners

Rebranding

Rebranding is often a challenge for businesses both big and small. Customers may end up confused if their brands change identity overnight. A press release announcing your rebrand can help ease the transition into this new phase of your business.