The 6 Best Press Release Distribution Services of 2021

What is the best press release distribution service?

The best press release distribution service depends on your business’s needs, type, and budget. However, our best overall press release distribution service is SiteTrail that offers writing and distribution of optimized press releases for a flat fee.

What is a press release distribution service?

A press release distribution service helps businesses issue news to targeted channels including media outlets, influencers, journalists, and websites.

How do I distribute a press release for free?

If you’re on a budget, distributing a press release for free is possible by doing it yourself. This entails finding targeted distribution channels such as media outlets and industry journalists that will take interest in your announcement and publish it.

However, this process is very time consuming and requires commitment to finding destinations for your press release and following up with your chosen channels.

Are press releases worth it?

Press releases can be one of the most effective marketing tools available to small businesses. They can help boost SEO, increase foot traffic, and serve as an effective branding tactic for small businesses to market their business.

How do you distribute a press release locally?

Find local channels such as new stations, radio stations, websites, and blogs. The key to successfully distributing press releases locally is to find contacts within each of these channels that are familiar with or interested in your industry to increase the likelihood of them publishing your press release.

Why do companies issue press releases?

There are many reasons a company will issue a press release; here are some of the most common ones: 

  • Easily brand your business[1]
  • Increase foot traffic to your business. 
  • Effectively increase your website’s SEO and enhance your business’s online presence.
  • Generate more sales by announcing a new product or service launch.
  • Help your business gain momentum for an upcoming product release or business event. 
  • Help your business manage a crisis affecting your business.

Are press releases outdated?

As with any marketing strategy, the way press releases are written and distributed need to be updated with changing markets, technologies, and consumers. In their essence, press releases are not outdated; they can help boost SEO, drive foot traffic, and otherwise build your brand. However, it is imperative that you write effective press releases[2] and are selective about the news you’re releasing.

1 2 3