The way that the internet is used continues to change and evolve, particularly with the advent of social media. This has led to a renewed interest in press release services and press release writing services for companies wanting to promote themselves to potential customers. Leveraging the power of press releases gives target groups such as investors, customers and even potential employees, suppliers and partners insight into your company and the products, services or solutions your company offers.
What are the best press release services? Better yet, what makes a great press release service?
In almost every industry and niche, companies are choosing to integrate content marketing and social media as a core part of their public relations and marketing efforts. Regardless of company size, online content marketing is shaping the future of brand promotion and communication, and in many cases, phasing out the more traditional channels like print. In effect, content and digital marketing have become almost synonymous with public relations.
This approach forms a strong foundation from which to craft targeted marketing campaigns and build brand awareness using content marketing (content writing and distribution), search engine optimization and public relations – all of which have their nexus in the Quantum Newswire platform for digital agencies and professionals.
Press releases form part of this strategy as they are:
- A form of content marketing.
- An important search engine optimization tool that helps investors and customers, as well as other target groups, learn about your company online.
- Providing a permanent searchable result of your company that can supplement your communication strategy when using the proprietary Quantum Newswire WordPress plugin.
- An authoritative tool for direct communication ensuring that you can shape the message that your target market receives.
So what makes a press release services a great press release service? After research, it’s a combination of price, distribution quality, features and, effectiveness.